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Who is most likely to win the battle for contextually aware personal assistants on smartphones – and is there an opportunity for telcos?
Welcome to our first ‘Coffee break reading’. This piece is designed to be short and easy to read, presenting our opinion on a hot topic and challenging you to think about it too.
In our first edition, we explore the key players in the realm of contextually aware personal assistants, discuss the main success factors and disclose our expectations that Google and Apple are likely to dominate the market. We also review drivers of fragmentation in the personal assistants’ field and share some opportunities for telcos, especially in Europe, given the recent geopolitical tensions. Download now to explore this compelling read which will take around 10 minutes from cover to cover.
Our insight focuses on several key aspects, including:
- The future of personal assistants is contextual awareness
- Who are the key players?
- Apple’s recent partnership with Google for Gemini
- Success factors for personal assistants in the future
- Performance
- User experience
- Distribution
- Cost and monetisation
- Time to market
- Future scenarios
- What about the long term?
- Opportunities for telcos
Related research
- Consumer innovation tracker
- Telco generative AI adoption tracker
- Live experiences: How telcos can score a winner
- Super apps: An attractive, yet elusive opportunity
