The future of (really) useful smartphone personal assistants
£1,500.00 excl VAT
Who is most likely to win the battle for contextually aware personal assistants on smartphones – and is there an opportunity for telcos?
Description
Format: PDF filePages: 7Author: Marina KoytchevaPublication Date: April 2025
We take the wraps off our newest report format: the ‘Coffee break reading’ designed as a short piece which, we hope, will provoke thinking and interest for further discussions. Our first edition introduces our opinion on contextually aware personal assistants, which takes around 12 minutes to read cover to cover.
Our insight focuses on several key aspects, including:
- The future of personal assistants is contextual awareness
- Who are the key players?
- Apple’s recent partnership with Google for Gemini
- Success factors for personal assistants in the future
- Performance
- User experience
- Distribution
- Cost and monetisation
- Time to market
- Future scenarios
- What about the long term?
- Opportunities for telcos
Technologies and industry terms referenced include: AI, Alexa, Amazon, apple, Apple Intelligence, Apps, ChatGPT, China, consumer, data contextualisation, Deepseek, Deutsche Telekom, devices, Gemini, Generative AI, google, Google Assistant, Honor, Huawei, LG Uplus, LLM, microsoft, OpenAI, Perplexity, personal assistant, Siri, SK Telecom, smartphone, telcos, user experience, xiaomi
