CONSUMER SERVICES
Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers
Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers
For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.
STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.
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Research
Consumers need protection from fast-evolving cyber threats. Telcos are in a position to deliver credible solutions to this attractive market,
Research
Who is most likely to win the battle for contextually aware personal assistants on smartphones – and is there an
Articles
While consumer innovation was somewhat overlooked at the Mobile World Congress (MWC) 2025, AI-powered solutions are pushing to make their
Articles
As the telecom landscape shifts, operators must push beyond traditional connectivity and embrace new services to remain relevant and drive
Articles
Operators must venture beyond traditional connectivity to stay ahead and unlock growth. This requires a willingness to take risks and
Research
This playbook provides telcos with an understanding of the fundamentals of the live experiences market and where they could fit
Research
Many have tried to capture the elusive opportunities in the super apps domain, but very few are succeeding. This playbook
Tools
This playbook will provide telcos with an understanding of the fundamentals of the live event and gaming markets, and where
Articles
This article explores how telecom operators are expanding beyond core services, with STL Partners’ ‘Consumer innovation tracker’ highlighting innovative digital
