RECHARGING CONSUMER REVENUES
Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers
Recharging consumer revenues
For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.
STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.
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WHAT CUSTOMERS SAY
Resource Hub
Tools
Intro to the Consumer Digital Services Playbook
This playbook will provide telcos with an understanding of the fundamentals of the gaming market, and where they could fit
Articles
Optus Living Network: How to mitigate commoditisation of the telco network
Optus doesn’t want to be a utility telco that sits in the background of customers lives – only to be
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Recharging Consumer Revenues insights pack
This document will provide you with a summary of our insights from our recharging consumer revenues work
Articles
Fixed-Mobile Convergence: More than just discounting?
Whilst the concept of Fixed-Mobile Convergence has been around for over a decade, we have noticed a renewed emergence in
Articles
Telecom customer experience: four data analytics use cases to improve CX
This article illustrates how customer experience in telecoms can be improved using data analytics methodologies with four use cases.
Research
Should telcos dive deeper into energy?
The rapid rise in energy prices mean consumers and businesses are now much more conscious of how much power they
Research
Cyber security: What will consumers pay for?
In a market with a high volume of free consumer cyber security services and a number of consumer safety players
Research
Will web 3.0 change the role of telcos?
In recent years, the web 3.0 movement, which seeks to fundamentally change the economics of the Internet, has gained significant
Articles
Physical retail is changing at telcos
The COVID-19 pandemic accelerated the shift to digital and directly impacted the way in which people buy telecoms products.
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What is mobile payment?
A mobile payment is the transfer or payment of funds typically to a person, merchant or business for bills, goods
Articles
5G Consumer propositions and benefits
With the rollout and commercialisation of 5G consumer tariffs in 2019, it is still early days in terms of seeing
