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CONSUMER SERVICES

Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers

Consumer services

For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.

STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.

Download our consumer services overview pack

WHAT CUSTOMERS SAY

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What is smart Wi-Fi? Articles

What is smart Wi-Fi?

Smart Wi-Fi refers to the use of capabilities in the Wi-Fi system that enhances the network service (reliability, availability and

Refurbished devices: Why telecom operators should be pursuing this market? Articles

Refurbished devices: Why telecom operators should be pursuing this market?

The global market for refurbished phones is expected to take a growing share of the total handset market in the

Consumer manifesto: How telcos can grow their consumer business Research

Consumer manifesto: How telcos can grow their consumer business

Based on its deep industry knowledge, STL Partners is sharing its vision on how telcos can reverse the trend of

Is augmented reality a game changer for mobile networks? Research

Is augmented reality a game changer for mobile networks?

Consumers and employees are beginning to adopt wearable devices that can live stream video to image recognition systems and expert

Creating consumer value with smart Wi-Fi Research

Creating consumer value with smart Wi-Fi

Wi-Fi is central to the value proposition of home connectivity, but can hamper good broadband experience. Smart Wi-Fi services can

How to sell full fibre to households Research

How to sell full fibre to households

Most consumers do not need FTTH speeds and capacity, but there are other reasons why households may pay a premium

What is GCash? Articles

What is GCash?

In this article, we explore some of the reasons why GCash has become so successful and the ongoing challenges they

Augmented reality use cases: Unlocking consumer experiences Articles

Augmented reality use cases: Unlocking consumer experiences

This article examines the impact of AR in two key consumer domains – live events and commerce – and judges

How can telcos drive new consumer revenues? Webinars

How can telcos drive new consumer revenues?

In a market with a high volume of free cybersecurity services and a number of consumer safety players offering premium

What is the telco play in the live sport and entertainment arena? Webinars

What is the telco play in the live sport and entertainment arena?

This webinar will explore how telcos can capture this opportunity and offer a deep dive into the five key telco

Marina Koytcheva

Research Director

marina.koytcheva@stlpartners.com

Henry Osborne

Senior Consultant

henry.osborne@stlpartners.com