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CONSUMER SERVICES

Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers

Consumer services

For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.

STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.

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WHAT CUSTOMERS SAY

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Consumer innovation tracker Research

Consumer innovation tracker

A global database of innovative telco consumer services beyond connectivity

Three consumer AI demos that stood out at MWC 2026 Articles

Three consumer AI demos that stood out at MWC 2026

From AI glasses to personal assistant and smart home devices, MWC 2026 offered a glimpse of how consumer AI is

Revisiting the connected home Research

Revisiting the connected home

With recent advances in AI, smart homes may actually become smart, generating considerable value for homeowners, telcos and a broader

Securing the smart home: Lessons from leading telcos Research

Securing the smart home: Lessons from leading telcos

As connected devices proliferate in the home, telcos are exploring how to leverage their ownership of the gateway, customer trust

Where does consumer innovation thrive? Research

Where does consumer innovation thrive?

Telcos continue to innovate in consumer services beyond connectivity. Recent trends point to a strong focus on AI-based services where

Travel eSIMs and telcos – Friends and foes Research

Travel eSIMs and telcos – Friends and foes

Growing demand for travel eSIMs is opening up new opportunities and intensifying competition. Telcos must choose how to participate in

Securing the smart home: How telcos can turn routers into growth platforms Webinars

Securing the smart home: How telcos can turn routers into growth platforms

In this webinar, STL Partners will explore the convergence of smart home services and cybersecurity, and why network-level protection delivered

How telcos can put their stamp on digital identity Research

How telcos can put their stamp on digital identity

With core connectivity revenue growth proving elusive, telcos are looking to increase efficiency while expanding their offerings and generating new

AI for consumers: Telcos’ efforts to monetise AI Research

AI for consumers: Telcos’ efforts to monetise AI

People’s appetite for AI appears to be insatiable. In recent months, there has been a proliferation in the number of

Connect and protect: Telcos’ avenues of growth in consumer cybersecurity Research

Connect and protect: Telcos’ avenues of growth in consumer cybersecurity

Consumers need protection from fast-evolving cyber threats. Telcos are in a position to deliver credible solutions to this attractive market,

The future of (really) useful smartphone personal assistants Research

The future of (really) useful smartphone personal assistants

Who is most likely to win the battle for contextually aware personal assistants on smartphones – and is there an

Consumer innovation at MWC 2025: Seven key takeaways  Articles

Consumer innovation at MWC 2025: Seven key takeaways 

While consumer innovation was somewhat overlooked at the Mobile World Congress (MWC) 2025, AI-powered solutions are pushing to make their

Marina Koytcheva

Research Director

marina.koytcheva@stlpartners.com

Henry Osborne

Senior Consultant

henry.osborne@stlpartners.com