For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.
STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.Download our consumer research overview pack
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