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CONSUMER SERVICES

Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers

Consumer services

For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.

STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.

Download our consumer services overview pack

WHAT CUSTOMERS SAY

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Can telcos square the sustainability circle for consumers? Research

Can telcos square the sustainability circle for consumers?

How telcos can help consumers live more sustainably without compromising their business objectives.

Improving supply chain visibility and trust: The impact of digitalisation in logistics Free Reports

Improving supply chain visibility and trust: The impact of digitalisation in logistics

Supply chain organisations are adopting innovative digital solutions facilitating real-time visibility and trust across networks. We forecast that there will

3 Leading subscription marketplaces Articles

3 Leading subscription marketplaces

This article explores three operators that are leading in this space and have launched successful subscription marketplaces.

Creating safe digital experiences for children and adolescents Articles

Creating safe digital experiences for children and adolescents

We look at how telcos can use their strong brand’s and wide reach to help create safe digital experiences for

Key success factors for capturing the subscription marketplace opportunity Research

Key success factors for capturing the subscription marketplace opportunity

We examined 20 organisations that have started to build a subscription marketplace across a wide range of industries. Our analysis

Key success factors for capturing the subscription marketplace opportunity Free Reports

Key success factors for capturing the subscription marketplace opportunity

We examined 20 organisations that have started to build a subscription marketplace across a wide range of industries. Our analysis

​​10 companies innovating in smart Wi-Fi​  Articles

​​10 companies innovating in smart Wi-Fi​ 

Smart Wi-Fi is a growing space to help improve the overall broadband experience for consumers, we look at 10 companies

Growing consumer ARPUs: where should telcos place their bets? Webinars

Growing consumer ARPUs: where should telcos place their bets?

In this session, STL Partners will share insights from a comprehensive research study, including a conjoint analysis survey of c.2,000

How AI is shaping the future of smartphones Articles

How AI is shaping the future of smartphones

We explore how recent AI breakthroughs are transforming smartphones, future innovations, and the challenges of AI’s integration into our devices.

Reinventing insurance: The role of telcos Research

Reinventing insurance: The role of telcos

Telcos have several key assets that can help insurers to harness advanced technology and new data sources to become more

Can telcos compete in the new TV market? Research

Can telcos compete in the new TV market?

Providing TV and video content can still be a profitable business, but only if telcos play to their strengths by

Marina Koytcheva

Research Director

marina.koytcheva@stlpartners.com

Henry Osborne

Senior Consultant

henry.osborne@stlpartners.com