For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.
STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.
“We have joined forces with STL Partners to debate and drive the industry conversation on topics from revenue opportunities coming from the shift to a cloud based infrastructure, to the business feasilbity of 5G network slicing. I am very confident I can rely on STL Partners whenever I need unique and compelling points of view on the current state of the telco industry – about technology of course, but more importantly about the business aspects.”
“STL provided customised, detailed analysis that addressed our specific needs …. not fixed generic templates we get from others”
“I am more certain now than ever that we made the right choice with STL Partners. The consulting team worked with professionalism and produced high-quality output that could be repurposed in a wide variety of ways”
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