CONSUMER SERVICES
Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers
Delivering insight to ensure telcos stay relevant, identify new revenue opportunities and create better experiences for customers
For many operators the consumer segment still accounts for the lion share of telco revenues. Globally, telcos are pursuing a wide variety of strategies in the consumer market, ranging from broad competition with the major Internet platforms to a narrow focus on delivering connectivity. While recent years have shown the importance of the network to consumers, governments and society at large, consumers can be ambivalent towards the telco brand and mass market 5G service innovation remains a pipeline activity.
STL Partners’ consumer research ensures operators stay relevant as consumer lifestyles react and change with ongoing technology innovation. We identify where new revenue opportunities can be delivered independently or through partnerships utilising, where necessary, marketplaces and platforms and outline best practices in customer engagement – ensuring the best customer experience across physical and digital touch points.
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Research
This playbook provides telcos with an understanding of the fundamentals of the live experiences market and where they could fit
Research
Many have tried to capture the elusive opportunities in the super apps domain, but very few are succeeding. This playbook
Tools
This playbook will provide telcos with an understanding of the fundamentals of the live event and gaming markets, and where
Articles
This article explores how telecom operators are expanding beyond core services, with STL Partners’ ‘Consumer innovation tracker’ highlighting innovative digital
Tools
The tracker highlights a diverse range of telecom sector advancements and identifies the top operators leading in consumer service innovation.
Research
How telcos can help consumers live more sustainably without compromising their business objectives.
Articles
This article explores three operators that are leading in this space and have launched successful subscription marketplaces.
Articles
We look at how telcos can use their strong brand’s and wide reach to help create safe digital experiences for
Research
We examined 20 organisations that have started to build a subscription marketplace across a wide range of industries. Our analysis
