Go-to-market strategy

Take the practical first steps in launching new initiatives: compelling
propositions, go-to-market plans, and tools to empower sales teams

Building a successful Go-To-Market strategy

We undertake primary research programmes that deliver the insight needed to build tailored customer propositions, highlighting where and how our clients can create value for their customers. We develop channel strategies with our clients covering both online and offline direct channels as well as partnering.

STL Partners has significant experience in facilitating key partnership discussions, including defining the commercial model for engagement and responsibilities for each party.

We enable and empower sales teams through the development of sales tools, battlecards, and playbooks, with a view to drive richer customer conversations.

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What our customers say

"STL’s approach was refreshing and differed from most other consultants in the way we have been able to engage cross functional teams and create a comprehensive value proposition.”
Strategy Director - European Tier 1 operator
"STL provided customised, detailed analysis that addressed our specific needs ... not fixed generic templates we get from others"
Director, Field and Partner Development - Global technology firm
“STL Partners worked closely with us to provide real insights into the edge computing ecosystem. They are seen as leaders in this space”
Chief Marketing Officer – Edge platform company

Proposition development and testing

Detailing the viable go-to-market & sales strategies

Partner scouting, engagement, & facilitation

Developing tools to empower the salesforce

Identifying and evaluating viable NFV partnerships

STL Partners was tasked to identify and evaluate potential “big-bet” partnership opportunities to help the client scale and accelerate traction with T2 and T3 operators.

Addressing the private cellular opportunity

STL Partners helped the client to identify, define, and address the promising potential opportunities in supporting 3GPP private networking across Europe.

Developing the proposition for on-premise edge

STL Partners helped the client to identify and prioritise key opportunities within on-premise edge computing, and subsequently develop the clients go to market strategy (partnerships, channel, co-development) and proposition to key stakeholders.