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Go-to-market strategy

Take the practical first steps in launching new initiatives: compelling
propositions, go-to-market plans, and tools to empower sales teams

Building a successful Go-To-Market strategy

We undertake primary research programmes that deliver the insight needed to build tailored customer propositions, highlighting where and how our clients can create value for their customers. We develop channel strategies with our clients covering both online and offline direct channels as well as partnering.

STL Partners has significant experience in facilitating key partnership discussions, including defining the commercial model for engagement and responsibilities for each party.

We enable and empower sales teams through the development of sales tools, battlecards, and playbooks, with a view to drive richer customer conversations.

Discover more about our consulting services by downloading the overview pack provided below:

Download consulting overview pack

What our customers say

“STL’s approach was refreshing and differed from most other consultants in the way we have been able to engage cross functional teams and create a comprehensive value proposition.”

Strategy Director – European Tier 1 operator

“STL provided customised, detailed analysis that addressed our specific needs … not fixed generic templates we get from others”

Director, Field and Partner Development – Global technology firm

“STL Partners worked closely with us to provide real insights into the edge computing ecosystem. They are seen as leaders in this space”

Chief Marketing Officer – Edge platform company

Proposition development and testing

Detailing the viable go-to-market & sales strategies

Partner scouting, engagement, & facilitation

Developing tools to empower the salesforce

Focus Areas
Clear
Topics
Clear