Defining the future telco — and what it means for operators and their partners
Knowledge is power. So why don’t more telcos build it systematically? Expert analysis of four telco insight approaches yields 10 practical recommendations for maximising impact to the whole business, value for money, and minimising subjective bias.
Truly data-driven organisations excel at understanding their customers, driving new revenues, and evolving their business models. In order to achieve these benefits, telcos will need to create more useable data sets, accessible to all across the organisation – and to external partners in the future. What practical steps should they take to get there?
Telco cloud came with the promise of agility and returns. Our latest in-depth research examines the evidence, why telcos still believe it will deliver, and what needs to be done to achieve that.
Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.
Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.
Since we first published this report in 2019, telcos have made significant investments in 5G, but value continues to shift towards service differentiators. Transformation remains at the heart of most telecoms operators’ strategies but change has been painfully slow. This report explains why agility and innovation – the goals of transformation – will remain elusive until CFOs adopt new resource allocation models at their organisations.
Beyond just connecting it, there are three broad telco strategies for the Metaverse that are being developed and led by Verizon, Telefónica and SKT.
We evaluate how enterprises are exploring private cellular and edge, the challenges they face in scaling existing proofs of concept and pilots and how they and telco operators can overcome them.
Physical retail was under pressure which COVID-19 exacerbated. However, it is not just a matter of decline: telcos are finding new models of hybrid retail that create new solutions that their customers need and embody the Coordination Age.
Analysis of the edge computing market highlights video analytics as a short-term opportunity with a large edge-addressable market. We examine the video analytics market today, the role of edge in stimulating growth, and the actions telcos can take to achieve success in this space.
In this update we present more granular data into the RAN to track the shift towards disaggregation across vendor ecosystems. It is still very early days with open RAN and vRAN, with 33 deployments in total, but we expect this to accelerate over the coming year.
Despite the hype around edge computing, telcos have been slow to commit investments amid competing priorities for networks teams. How can they work with partners to get the right balance between cost, speed of deployment and developer needs in a fast moving competitive market?
We found subtle but significant shifts at the GSMA’s Mobile World Congress 2022 that show how the market’s need is changing to ‘connecting technologies’ rather than ‘connectivity’. This has deep implications for the industry and telcos in particular.
Telcos are increasingly engaging with sustainability as it becomes an expectation from customers, shareholders and employees. What can others learn from Telefónica’s experiences?
This research defines and considers the topic “Future of work” – exploring the impact of emerging technologies and economic and social changes on telcos, and identifying how A3 (analytics, AI and automation) can help solve new challenges.
More telcos are making deals to run their VNFs on the public cloud. Not much is live yet. But cloud hosting of network functions will support telcos in realising the benefits of cloud-native, and we believe telcos can safely go further and faster.
The knowledge and skills required to succeed in the digital environment are ever evolving. Telcos must maintain knowledge flows around the organisation and enhance their capacity to learn in order to keep pace and compete.
Live entertainment is evolving fast, as greater connectivity and digitisation allows for new experiences for both the audience at the venue and the people watching online. How can telcos play a more valuable role?
Our research focuses on how telcos and their partners can embrace industry disruption.
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