Login to access
Want to subscribe?
This article is part of: Consumer
To find out more about how to join or access this report please contact us
This playbook provides telcos with an understanding of the fundamentals of the live experiences market and where they could fit into it. Following a thorough assessment of telco activities in this area, STL Partners presents four service types and roles that telcos can take, with detailed case studies and analysis to help operators choose their path in live experiences.
As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offering and provide new revenue streams.
In this playbook, we focus on live experiences as an opportunity for telcos to expand beyond connectivity.
- Access the full report on the left
- Access the full excel database of telco live experience services by downloading the additional file
What is the scope for live experiences?
Live experiences refers to the creation, support and delivery of premium-quality experiences for participants, viewers and fans across sports, entertainment, news and commerce, accessible both on-site and remotely.
Examples of live experiences
Source: STL Partners
In our analysis we divide live experiences into two main markets revolving around sports and entertainment.
Live sports: Competitive sporting events involving various sports disciplines and athletic competitions. This category includes all the major sporting events such as the Olympic Games and the Super Bowl as well as smaller events that don’t necessarily have the same widescale appeal.
Live entertainment: Performances or events that are experienced in real time and typically involve music, theatre, comedy, dance or other forms of artistic expression. This category also includes events that invite large public interest, e.g. news broadcasting features.
In the full playbook, we help telcos understand the most favourable opportunities, and the important factors for launching a successful service by providing insights into:
- The structure of the live experiences market
- Key trends since the last update
- Key players in live experience value chains
- The roles telcos can play:
- Provide in-venue connectivity and infrastructure
- Enhance in-venue experiences and operational excellence
- Offer network slicing for upstream video capture
- Enable remote participation
- Key factors for success
Related research
- Should telcos dive deeper into energy?
- Consumer innovation tracker
- Superapps: Are they a viable strategy?
