Consumer innovation tracker

It is essential for telcos to diversify their consumer offerings and generate new revenue streams beyond core connectivity. The Consumer innovation tracker provides inspiration, direction and insights for telcos and their partners looking for growth from new consumer services.

The tracker offers a collection of consumer services beyond connectivity launched by telcos worldwide. It includes STL Partners’ expert judgement on which services are innovative and identifies opportunities for operators. 

Last update: June 2025

The tracker offers insights into each innovative product or service, covering essential aspects such as launch details, service areas, technology features, market reach, pricing models, partnerships and user engagement. It is regularly updated to reflect the latest developments. Each new edition of the deck includes spotlights on different services, operators or areas.

In June 2025, we have added some unusual services for our tracker: they all bring something new to core connectivity services. The four new additions come from Vodafone, KPN, AIS and Telia.

Spotlight on three products and services: June 2025

Explore the Consumer innovation tracker by area in the interactive tool below