How telcos can get ahead in advertising
What other telcos can learn from AT&T’s and Verizon’s rapidly diverging strategies in the digital advertising market.
Tag: Innovation
MWC19: What really happened and what to do about it
Over-focus on 5G was a distraction from fundamental changes in the world economy that telcos should prioritise in their strategies, investments and actions. What are the opportunities, and what should telcos, vendors and the GSMA do about it?
Why CFOs must start to drive telecoms business model change
Transformation lies at the heart of most telecoms operators’ strategies but change at companies is painfully slow. This report explains why agility and innovation – the goals of transformation – will remain elusive until CFOs adopt new resource allocation models at their organisations.
Creating a healthy culture
Strategy is shaped and constrained by company culture, and a company’s culture will negate a strategy if they are not complementary. We examine how TELUS Health has created and maintained an effective culture that has helped to deliver employee and customer engagement, and business results. How does it do it, and what should others learn?
Telco edge computing: Turning vision into practice
Telcos are well-placed to take advantage of the edge computing opportunity. In this report, we dive into the questions and challenges they face and how they can overcome these to succeed.
Telco 2.0: Choose your future – while you still can
All telcos know they need to change. We believe the defining characteristic of those that will grow most is a clear focus on where and how they can create value beyond connectivity. This report lays out the two viable paths forward, and six steps all telcos must take in this new version of the Telco 2.0 vision.
Making big beautiful: Multinational operators need the telco cloud
Multinational operators have not been effectively harnessing their size and cross-country footprint. To create attractive economies of scale, they need to adopt a Telco Cloud model. Through a more common infrastructure and an innovation model which is sensibly calibrated across OpCos, large telcos will become more efficient and innovative.
AccorHotels: From hotelier to digital marketplace
Telcos can draw ten lessons around organisational structure, strategy and staying relevant with customers from AccorHotels’ rapid digital transformation. This is the second in our series of transformation case studies from outside the telecoms sector.
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