Intro to the Consumer Innovation Tracker

It is essential for telcos to diversify their consumer offerings and generate new revenue streams beyond core connectivity. With this in mind, STL Partners has built a Consumer innovation tracker, to provide inspiration, direction and insights for telcos and their partners looking to build growth from new consumer services.  

The Consumer innovation tracker offers a collection of consumer services beyond connectivity launched by telcos worldwide. It includes STL Partner’s expert judgement on what products and services are innovative, not yet seen in this exact shape or form, and identifies opportunities for operators.

The tracker was developed through an initial analysis of 644 consumer propositions from 60  operators worldwide. It focuses on recent innovations, showcasing (as of September 2024) a total of 89 innovative consumer products and services from 33 operators since 2021. The tracker highlights a diverse range of telecom sector advancements and identifies the top operators leading in consumer service innovation. 

Source: STL Partners

The top seven operators leading in innovative consumer services beyond connectivity 

Source: STL Partners

The tracker provides detailed insights into each product or service, covering key aspects such as launch details, service areas, technology features, market reach, pricing models, partnerships, and user engagement. With each update, we spotlight emerging trends and feature specific operators along with standout consumer product and service launches that, in STL Partner’s view, excel in both innovation and impact. 

Areas of innovation

Source: STL Partners

Subscribers to the Consumer innovation tracker have access to the full database, STL’s analysts and an interactive tool to explore all areas covered in the tracker. 

Download overview of the Consumer Innovation Tracker