Although telcos aren’t generally associated with disruption, many operators around the world have attempted to disrupt adjacent markets, such as digital commerce, entertainment and financial services. In some cases, telcos have even disrupted their core broadband and communications markets. While many of these moves have fizzled out or have flown below investors’ radar screens, several have had a major impact on both the telco’s revenues and relevance. These include SK Planet, M-Pesa, Au Smart Pass and BT Sport. Why do some disruptive moves by telcos succeed and others fail?
Tag: business models
The unveiling of Apple Pay and unravelling of Weve (the UK operators’ payments venture) looked like bad news for telcos’ ambitions in mobile payments in some markets, and highlighted challenges to Google and others’ models. Yet there are already successful telco models and favourable market trends that telcos should exploit. So what are the opportunities now?
Facing lockout from a growing chunk of the Internet and mounting competition from the Facebook-Microsoft alliance and Amazon, Google’s core business is under intense pressure. The search giant’s response is to innovate, offering consumers proactive recommendations, as well as reactive search results. Once an interesting sideline, Google Now has become fundamental to the Mountain View company’s future. Is the suggestion service good enough to maintain Google’s position as the world’s leading big data company?
The advent of smartphones and tablets is disrupting the $10Bn+ loyalty market by opening up new ways for brands and retailers to engage with their customers in a highly interactive fashion. This briefing analyses that market, why mobile is a compelling medium in it, key mobile app types, and leading edge strategies used by online players and traditional retailers. It concludes by outlining the strategies telcos need to employ to add value and exploit their assets and capabilities to play a major role in the value chain. (July 2013, Executive Briefing Service, Dealing with Disruption Stream.)
Loyalty and Mobile Venn Diagram 2013
The mobile commerce market is going through a critical ‘land-grab’ phase. This report reviews the strategies and tactics of the leading telcos and Internet players in Asia, Europe and North America as they seek to use the mobile medium to become an intermediary between buyers and sellers. It considers the pivotal role of the digital wallet, ‘big data’, the race to acquire merchants and the key alliances between telcos, banks, payment networks and Internet players (December 2012, Executive Briefing Service, Dealing with Disruption Stream)
Digital Commerce Flywheel December 2012
In Amazon, Apple, Facebook, Google, Skype – the Great Game. Presentation by Horace Dediu, Senior Analyst, STL Partners, covering OS market shares, dynamics, and catalysts of change. Presented at EMEA Brainstorm, November 2011.
OS Wars small STL Partners Nov 2011
In Amazon, Apple, Facebook, Google, Skype – the Great Game. Presentation by Keith McMahon, Senior Analyst, STL Partners, covering key patent wars between the leading technology players and telcos. Presented at EMEA Brainstorm, November 2011.
Cloud EMEA Nov 2011 BT Financial Sector
In Amazon, Apple, Facebook, Google, Skype – the Great Game. Presentation by Chris Barraclough, Chief Strategist and MD STL Partners, covering some of the key insights from the Telco 2.0 Strategy Report Dealing with the ‘Disruptors’: Google, Apple, Facebook, Microsoft/Skype and Amazon. Presented at EMEA Brainstorm, November 2011.
Cloud EMEA Nov 2011 BT Financial Sector
M2M 2.0: Service Enablers – New Business Models Needed, Presentation by Sven Krey, Head of Sales Development, M2M Competence Centre, Deutsche Telekom. Business model challenges facing operators in M2M and how DTAG is facing them. Presented at EMEA Brainstorm, November 2011.
M2M connections explode, prices plunge
M2M 2.0: Strategies and Business Models, Presentation by Helene Hartlief, M2M Marketing Manager, KPN. Describes KPN’s approach to monetising their investments in M2M. Presented at EMEA Brainstorm, November 2011.
Cloud EMEA Nov 2011 Colt integrated experience
Telco assets and capabilities could be used much more to help Film, TV and Gaming companies optimize their beleaguered business model. An extract from our new 38 page Executive Briefing report examining the opportunities for ‘Hollywood’ and telcos. (Executive Briefing, August 2010)
Managing the role of new device categories in new and existing fixed and mobile business models is a key strategic challenge for operators. This report includes analysis of the practicalities and challenges of creating customised devices, best / worst practice, inserting ‘control points’ in open products, the role of ‘ODMs’, and reviews leading alternative approaches. (Executive Briefing, Aug 2010)
The Executive Summary and extract from a report on key issues for operators seeking to optimise mobile broadband network economics which were debated at the recent Telco 2.0 EMEA Brainstorm in London. (Special Briefing, May 2010, Executive Briefing Service, Future of the Networks Stream).
An introduction to the four strategy scenarios we see playing out in the market – ‘Telco 2.0 Player’, ‘Happy Piper’, ‘Device Specialist’, and ‘Government Department’ – part of a major new report looking at innovation in mobile and fixed broadband business models. (March 2010, Foundation 2.0, Executive Briefing Service, Future of the Networks Stream).
New analysis by Telco 2.0 partners, Arete Research, suggests that only only three or four mobile handset software platforms will remain by 2012.
While the market for mobile broadband services (3G/WiMax/Dongles/Netbooks etc.) is growing explosively, today’s telco propositions are based on out-moded business models which threaten profitability. Telco 2.0 proposes innovative retail and wholesale approaches to improve returns.
While the market for mobile broadband services (3G/WiMax/Dongles/Netbooks etc.) is growing explosively, today’s telco propositions are based on out-moded business models which threaten profitability. Telco 2.0 proposes innovative retail and wholesale approaches to improve returns. (Executive Briefing Service, Future of the Networks Stream, July 2009)