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This article is part of: Consumer
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This playbook provides telcos with an understanding of the fundamentals of the gaming market and where they could fit into it. Following a thorough assessment of telco activities in this area, STL Partners presents four service types and roles that telcos can take, with detailed case studies and analysis to help operators choose their path in gaming.
As the core connectivity market continues to stagnate, telcos are increasingly looking for new digital consumer services to expand their offering and provide new revenue streams.
In this playbook, we focus on gaming as an opportunity for telcos to expand beyond connectivity.
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- Access the full excel database of telco gaming services by downloading the additional file
Gaming presents strong synergies with other telco consumer services
In our analysis, we establish four distinct roles that telcos can play in the gaming market. We also examine growing trends in gaming, such as cloud gaming and XR gaming, alongside the underlying shifts in consumer behaviour that are enabling these developments.
Telcos must find the best way to participate in the gaming market based on their strengths and strategic goals
In the full playbook, we help telcos understand the most favourable opportunities, and the important factors for launching a successful service by providing insights into:
- The structure of the gaming industry
- Key trends in gaming
- Key players in gaming value chains
- Consumer behaviour in the gaming market
- The roles telcos can play
- Distributor/aggregator
- Specialist connectivity services
- Technology enabler
- Esports
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