Consumer innovation tracker

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A global database of innovative telco consumer services beyond connectivity

About the Consumer innovation tracker

It is essential for telcos to diversify their consumer offerings and generate new revenue streams beyond core connectivity. The ‘Consumer innovation tracker’ provides inspiration, direction and insights for telcos and their partners looking for growth from new consumer services.

The monthly tracker offers a collection of consumer services beyond connectivity launched by telcos worldwide. It includes STL Partners’ expert judgement on which services are innovative and identifies opportunities for operators.

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The tracker offers insights into each innovative product or service, covering essential aspects such as launch details, service areas, technology features, market reach, pricing models, partnerships and user engagement. It is regularly updated to reflect the latest developments. Each new edition of the deck includes spotlights on different services, operators or areas.

In April 2026, we added four innovative services to the tracker, taking the total to 179. The tracker now features 54 telcos from across the world.

April 2026: Spotlight on three innovative consumer services

Where does consumer innovation thrive?


Marina Koytcheva

Marina Koytcheva

Marina Koytcheva

Director, Research

Marina works across STL Partners’ research portfolio, with a specific focus on the Executive Briefing Service, consumer services and sustainability. She joined STL Partners in 2023 with 18 years of experience as a market analyst, first at Nokia, and then at CCS Insight where she led the market forecasting practice across all technology areas and modelled the impact of major global disruptions. She has wide expertise across telecoms, hyperscalers, device markets, consumer behaviour, and the impact of macroeconomic factors on the tech industry. Marina holds an MSc in Finance and Economics, and an MBA.