Connect and protect: Telcos’ avenues of growth in consumer cybersecurity

Consumers need protection from fast-evolving cyber threats. Telcos are in a position to deliver credible solutions to this attractive market, building both increased consumer loyalty and new revenue streams.

This report explores telecom operators’ current role in consumer cybersecurity and provides recommendations for telcos on how to expand that further. We analysed the consumer offerings of key operators globally and highlighted key solutions, partnerships and lessons learnt. A complementary Excel file provides details of 133 cybersecurity offerings across 45 global operators, including solution type, pricing, partners and other features.

• Access the full report on the left
• Access the Excel database of telco propositions by downloading the additional file on the left

The need for consumer cybersecurity is growing

As every aspect of life becomes increasingly digital, the need for protecting consumer activities online keeps expanding. People of different demographic groups and lifestyles face unique risks and need the right protection.

At the same time, cyber threat are proliferating, fuelled by technological advancements (especially AI). In addition, economic pressures and geopolitical instability create conditions that make cybercrime easier to execute and more widely spread.

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Telcos are well-placed to participate in the market

Telcos are hungry to move beyond connectivity and address the full spectrum of digital opportunities. As they have long played a role in securing networks, earning trust can be extended into broader cybersecurity services.

With their scale and solid customer relationships, telcos can effectively reach large groups of consumers and provide accessible and affordable cybersecurity.

Not least, operators are a desirable partner for cybersecurity companies looking for market reach.

Telcos provide a range of consumer cybersecurity offerings

In our analysis, we identify five telco go-to-market approaches that serve different purposes: from increasing consumer engagement and loyalty to building new revenue streams.

We provide recommendations for telcos that can be useful for both operators looking to build their cybersecurity offerings and those looking to enhance already existing propositions.

The full report includes:

• Executive summary
• The cyber threats consumer face
• Telcos’ cybersecurity solutions for consumers
  • All-in-one solutions
  • Standalone solutions
  • Child safety
  • Cyber insurance
  • Education
• Partnerships
• Conclusions and recommendations

Related research

• Consumer innovation tracker
• Super apps: Are they a viable strategy?
• Cybersecurity: What do small and medium businesses need?

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Kerina Naran

Kerina Naran

Research Analyst

Kerina is a research analyst at STL Partners and is now applying her advanced research and analytical skills from an extensive background in biomedical sciences to the dynamic telecoms and technology market. Kerina joined STL Partners after obtaining a PhD in Virology and Immunology from Imperial College London.