Consumers need protection from fast-evolving cyber threats. Telcos are in a position to deliver credible solutions to this attractive market, building both increased consumer loyalty and new revenue streams.
We recently surveyed 104 SMBs in Saudi Arabia to understand this market and help cybersecurity solution providers address the Saudi opportunity. It follows a survey in seven other markets (Australia, Canada, France, Germany, Spain, the UK and the US) executed in late 2024.
We surveyed seven advanced markets to deliver practical guidance for solution providers seeking to capitalise on the growing SMB cybersecurity trend.