Consumer innovation tracker
A global database of innovative telco consumer services beyond connectivity
Tag Archives: Augmented Reality
AI glasses: Is extended reality becoming real?
AI is driving the rebranding of smart glasses, but more importantly, it will drive the use cases that will see adoption of this personal device category finally take off.
XR and the network edge: Luxury or necessity?
In this report we outline the extent to which XR applications will leverage the network edge. As XR matures within enterprise and begins to enter the consumer market, the telecoms industry is eager to discover whether it will leverage the network edge.
Is augmented reality a game changer for mobile networks?
Consumers and employees are beginning to adopt wearable devices that can live stream video to image recognition systems and expert advisors. Over time, these devices will place new demands on cellular networks.
Telco plays in live entertainment
Live entertainment is evolving fast, as greater connectivity and digitisation allows for new experiences for both the audience at the venue and the people watching online. How can telcos play a more valuable role?
A3 in customer experience: Possibilities for personalisation
Improving customer experience has been a focus for telcos for almost 20 years, but there is still some way to go. This research looks at how A3 is helping telcos today and how it can address key challenges in future.
Apple Glass: An iPhone moment for 5G?
The delivery of ‘mixed reality’ experiences through various forms of AR / VR ‘glasses’ is improving, and Apple may be planning to enter the fray alongside other heavyweight players such as Amazon and Google. We review the realistic timescales, and the opportunities for telcos.
AR/VR: Won’t move the 5G needle
Virtual reality and augmented reality have the potential to generate vast amounts of telecoms traffic, together with demand for edge computing, network slicing and other 5G capabilities. But when will these technologies come of age?
AI on the Smartphone: What telcos should do
Artificial intelligence (AI) is more powerful and affordable than ever, and the leading consumer-facing AI platforms – Google, Apple, Facebook and Amazon – are in an arms race to bring the technology to smartphones. AI will radically change the way people use smartphones, but what are the implications for data traffic and consumer expectations, and what role should telcos play in this evolution?
Telco Cloud: Translating New Capabilities into New Revenue
To date, discussions of the benefits to telcos of NFV and SDN have mainly focused on reducing operating and capital costs, while the impact on future telco revenues has been somewhat sketchy. In order to fill this gap, this report outlines a comprehensive set of potential new “telco cloud” services, and forecasts associated revenue growth.
Augmented Reality: Is there a valuable role for telcos?
An introduction to Augmented Reality (AR) including: key industry players; latest developments; and the AR ecosystem. The key strategic question is what role should telcos play? Three possible roles are outlined. (February 2011, Executive Briefing Service)