Mobile apps are at the heart of the modern digital economy. Although many telco-owned apps have struggled, some have broken the mould, achieving high levels of adoption and usage. How did they do it?
Tag: customer experience
How a customer care simplification and automation programme achieved the double whammy: reduced costs and improved customer experience.
Autonomous networks are still many years away, but AI-supported automation is a reality now, which all telcos must master to survive. What steps must telcos take to implement AI in network maintenance, optimisation and planning, and what is it worth?
Achieving greater customer loyalty is important for telecoms operators, but often difficult to realise. We look at operators that have proved successful in achieving low levels of customer churn including O2, Telstra and TELUS, and identify practices that have played a key part in their success.
Telcos have a business imperative to reduce costs and improve customer experience in order to survive, and they believe AI will be instrumental in achieving this. This is a sample report from the presentations at our Singapore Senior Executive Strategy Seminar, looking at how telcos are prioritising AI investments and including two case studies from Telenor and Vodafone.
Telcos have three options in dealing with the disruptive business models of the Internet giants: protect their core business (piper), compete head-on, or co-opetition. All options require operators to digitalise their operations. This sample report looks at how Telkom Indonesia is managing the transformation of its business to become more agile and deliver best-in-class customer experience.
Telcos and the major Internet platforms increasingly rely on each other. What kinds of agreements should operators enter into with Amazon, Apple, Facebook and Google and what should they avoid? And what are the strategic implications of supporting players who habitually use their powerful brands and software expertise to disrupt entire industries?
Our research into 47 global operators reveals divergence in telcos’ levels of digital customer engagement. In this report, we examine three strategies that emerge (Digital Nascent, Multichannel and Omnichannel) and the key factors for success, drawing on lessons from case studies in banking, retail and hospitality.