Enabling customer centricity in enterprise networks through NaaS
Analysing the relationship between NaaS implementation and customer success metrics in enterprise network services
Tag Archives: customer experience
The state of telco AI and what operators should do next
Major advancements in artificial intelligence are increasing telco stakeholder expectations. This report assesses where telcos are on their AI adoption journeys and provides recommendations for how they can accelerate their progress.
Telco digital twins: Cool tech or real value?
Deployment of digital twins by telcos runs significantly behind some verticals as they have less compelling use cases. However, they are now going live in multiple network-related areas. What are the key drivers and barriers of digital twin adoption in telecoms?
MWC 2023: You are now in a new industry
We found subtle but significant shifts at the GSMA’s Mobile World Congress 2023 that show how the market’s need is changing to ‘connecting technologies’ rather than ‘connectivity’. This has deep implications for the industry and telcos in particular.
A3 in customer experience: Possibilities for personalisation
Improving customer experience has been a focus for telcos for almost 20 years, but there is still some way to go. This research looks at how A3 is helping telcos today and how it can address key challenges in future.
DataSpark: Lessons on building a new telco (data) business
Singtel’s data analytics business, DataSpark, has achieved some impressive results, but scaling is hard. Its path highlights lessons on dealing with the challenges facing all telcos building new businesses, e.g. how to govern and manage relationships with the broader organisation, measuring success, and finding the right skills and partners.
AI is starting to pay: Time to scale adoption
AI, coupled with a data-centric approach and automation, looks like it is starting to pay back the operators who have led in this field. Where can industry leaders go next, and what are the key lessons for others on how to ‘jump the curve’?
Growing B2B2X: Taking telcos beyond connectivity and 5G
We review telcos’ current strategies to drive revenue streams beyond connectivity and enhance their role in the Coordination Age, and explore how they can better leverage 5G and other core capabilities to provide unique value in a B2B2X environment.
The future of assurance: How to deliver quality of service at the edge
Assuring networks, services and devices in the world of 5G, edge and IoT demands new capabilities in automation, AI and analytics (A3) at the edge of networks. This report sets out a roadmap for telco decision making around assurance tool creation, deployment and possible monetisation.
The value of analytics, automation and AI for telcos Part 1: The telco A3 application map
This report maps the application of analytics, automation and AI (A3) across the telco organisation, identifying where each technology is most effective, and providing a foundation for understanding and planning the use of A3 to improve core business performance. Part 2 will estimate the potential value of applications.
Telco AI: How to organise and partner for maximum success
Our latest research shows that only one in five telco AI projects has made the leap from proof of concept (PoC) to live deployment. How can telcos improve the hit rate and achieve real performance improvements?
Telco apps: What works?
Mobile apps are at the heart of the modern digital economy. Although many telco-owned apps have struggled, some have broken the mould, achieving high levels of adoption and usage. How did they do it?
How Zain Bahrain simplified and digitised customer engagement
How a customer care simplification and automation programme achieved the double whammy: reduced costs and improved customer experience.
Network AI: The state of the art
Autonomous networks are still many years away, but AI-supported automation is a reality now, which all telcos must master to survive. What steps must telcos take to implement AI in network maintenance, optimisation and planning, and what is it worth?
Telco economics: The price of loyalty
Achieving greater customer loyalty is important for telecoms operators, but often difficult to realise. We look at operators that have proved successful in achieving low levels of customer churn including O2, Telstra and TELUS, and identify practices that have played a key part in their success.
Telcos and GAFA: Dancing with the disruptors
Telcos and the major Internet platforms increasingly rely on each other. What kinds of agreements should operators enter into with Amazon, Apple, Facebook and Google and what should they avoid? And what are the strategic implications of supporting players who habitually use their powerful brands and software expertise to disrupt entire industries?
Telco digital customer engagement: What makes a winning strategy?
Our research into 47 global operators reveals divergence in telcos’ levels of digital customer engagement. In this report, we examine three strategies that emerge (Digital Nascent, Multichannel and Omnichannel) and the key factors for success, drawing on lessons from case studies in banking, retail and hospitality.