Deutsche Telekom first launched its smart home proposition based on the Qivicon platform in 2013. Without insight as to the apps that would drive customer adoption, it sought to give customers maximum choice of smart home devices and to remove barriers to take-up. Initial adoption was slow. In 2017, Deutsche Telekom integrated its Magenta SmartHome control functionality into Speedport Smart …
Tag: Smart Home
Driven in part by the COVID-19 pandemic, demand for both core broadband and value-added services is growing. This presents new challenges and opportunities for operators seeking growth “in the home”. However, traditional growth strategies, such as the triple play proposition, have reached maturity – telcos must therefore find new ways to drive sustained growth and stay relevant in the space.
Telcos are well placed to enable the healthcare sector to meet the rising demand for secure and reliable in-home monitoring and treatment for the elderly and infirm.
Successful innovation for telcos is important but has proved elusive. We look at some successes and more failures to draw out the common factors required for innovation to succeed.
While 5G continues to occupy 90% of the industry’s focus, Wi-Fi is quietly entrenching its role for consumers, especially in the home. It is central to media consumption and domestic IoT. In its 20th anniversary year, how will the new WiFi6 – along with whole-home meshes – make it even harder to displace? And how should telcos and others play?
Indoor wireless coverage is essential to many IoT and 5G use-cases, but it’s also horribly difficult to achieve. With new entrants and changing user demands the power dynamics are shifting, and operators need to make strategic decisions now to avoid losing their stake in this market.
We outline three potential roles for telcos in the IoT, describing twelve potential application areas and forty use cases, as well as the structure and trends driving change. Looking beyond this we ask which market areas are most attractive, and what should telcos do within them?
The connected car market is being seen as one of the most promising segments of the Internet of Things. Everyone from telcos to internet giants Google, and specialist service providers Uber are eyeing opportunities in the sector. In this report we analyse 10 potential connected car use-cases to assess which ones could offer the biggest revenue opportunities for operators and outline the business case for investment. Our results are intriguing, and suggest that human use of data could be the largest telco opportunity in the autonomous car market.
Artificial intelligence (AI) is improving rapidly thanks to the growing use of deep neural networks to teach computers how to interpret the real world (deep learning). These networks use vast amounts of detailed data to enable machines to learn. What are the potential benefits for telcos, and what do they need to do to make this happen?
Amazon, Facebook and Google are engaged in a global contest to become the pre-eminent broker of digital commerce between merchants and consumers. Google controls the leading digital platform – the Android smartphone. And Facebook dominates mobile messaging. But new digital platforms are emerging – the growing popularity of smart speakers, which rely on cloud-based artificial intelligence, could help Amazon, the original online chameleon, to bolster its fast-evolving ecosystem at the expense of Google and Facebook. As the digital food chain evolves, opportunities will open up for telcos, but only if the smart home market remains heterogeneous and very competitive.
This report provides detailed analysis of the IoT ecosystem, the technologies enabling it, and how telcos can establish themselves within it, by presenting case-studies of strategies from AT&T, Vodafone, SK Telecom, and Deutsche Telekom. The report also discusses the connectivity needs of several different IoT use-cases.