Over-focus on 5G was a distraction from fundamental changes in the world economy that telcos should prioritise in their strategies, investments and actions. What are the opportunities, and what should telcos, vendors and the GSMA do about it?
Tag: digital transformation
Veon (rebranded VimpelCom) has embarked upon a bold strategy, shedding its network to move from being a traditional telco business to an agile consumer IP communications platform. We analyse its new strategy, its risks, and what it will need to do to succeed.
Our research into 47 global operators reveals divergence in telcos’ levels of digital customer engagement. In this report, we examine three strategies that emerge (Digital Nascent, Multichannel and Omnichannel) and the key factors for success, drawing on lessons from case studies in banking, retail and hospitality.
Our latest adjacent market case study analyses Axel Springer’s successful 10 year digital transformation from print to online publisher, and holds many lessons for telcos, not least of which are the pitfalls of under commitment, and the required level of investment in M&A.
Developing new digital services is a key growth strategy to make up for Voice revenue decline, but many telcos are struggling to implement it effectively. NTT DoCoMo has made more progress in digital services than any other operator, but is often dismissed as an example because Japan is considered “too different” to be useful for other operators. We disagree with this assumption and highlight key lessons that operators can learn from NTT DoCoMo’s digital journey.