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As the bottleneck shifts from commitment to commercial execution, telcos need an API-specific playbook not a one-size-fits-all approach. Drawing on extensive demand-side research, this series of reports delivers actionable guidance on pricing logic, charging models and GTM channel strategies for emerging APIs. This report focuses on Quality on Demand (QoD).
STL Partners conducted a comprehensive research programme to define strategic recommendations for network API pricing and GTM strategy.
Project overview
Focus on three priority APIs:
- KYC Match/Age
- Location Retrieval
- Quality on Demand (QoD)
Primary research: To understand API value propositions, current user issues and viable GTM channels
- 18 interviews with telcos, distributors and enterprises
- 318 respondents surveyed from enterprise customers and platforms
Secondary research: To understand alternative solutions and their price points
- 20 competing products benchmarked across features and pricing
Pricing guidance
- Price points for three named APIs: USD value and multipliers vs alternatives, split by geography with indicative ranges.
- Pricing drivers: Factors influencing willingness to pay and premium potential.
- Pricing model: Commercial models telcos should pursue beyond per-transaction pricing.
GTM guidance
- Priority partners: Which partner groups telcos should target to reach end customers.
- Roadmap: Key steps operators should take to launch and commercialise APIs.
- The telco role: The proposition and differentiators for telcos in each API, including role in the value chain beyond base API provider.
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Practical next steps to monetise Quality on Demand
Source: STL Partners
Practical next steps to monetise Quality on Demand
1. Focus on high-value use cases with measurable KPIs
Pick 2–3 workflows where performance variability is costly and define the uplift metrics upfront (latency/jitter/loss, session failure).
2. Operational readiness is part of the product
Assurance/monitoring, activation policies and fallback behaviour where QoD cannot be delivered (avoid paid trials backfiring).
3. Productise and price as packages
Sell ‘cloud gaming profile’ ‘live broadcast profile’, etc. with clear KPI targets and intuitive pricing models, not ‘QoD API calls’.
4. Prioritise active partners that co-create and embed triggers
App/platform players and SIs which can integrate QoD into session orchestration and help convert pilots into repeatable demand.
This is the second report in a three-part series that offers practical guidance on pricing, charging models, and go-to-market strategies for emerging APIs. In this report, we focus on Location Retrieval.
Table of contents
- Executive summary
- Introduction
- Quality on Demand commercial playbook
- Pricing strategies
- Go-to-market strategies
Related research
- Network API pilots to profit: A commercial playbook for KYC Match
- Network API pilots to profit: A commercial playbook for Location Retrieval
- Enabling customer centricity in enterprise networks through NaaS
- Why Layer 1 needs NaaS: A guide for enterprises
