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Tag Archives: go-to-market strategy

Network API pilots to profit: A commercial playbook for KYC Match

As the bottleneck shifts from commitment to commercial execution, telcos need an API-specific playbook – not a one-size-fits-all approach. Drawing on extensive demand-side research, this series of reports delivers actionable guidance on pricing logic, charging models and GTM channel strategies for emerging APIs. This report focuses on KYC Match.

How telcos can succeed with SMBs

How telcos can win with SMBs: Strategies for success

The SMB market offers an attractive opportunity for telcos, but given historical difficulties in this space, what can telcos do now to be successful? This report explores key SMB product and channel strategies, as well as the supporting capabilities that telcos must invest in to win with SMBs.