It has been six years since telcos began introducing data and analytics products into their portfolio of enterprise services. This report assesses the potential value of data monetisation across 13 verticals, and by type of data analytics product.
Telcos are looking towards the enterprise market to make the business case for 5G. But for most industries, 5G is just one of many technologies needed to drive efficiency and innovation. Which verticals’ needs best match telcos’ capabilities?
We outline three potential roles for telcos in the IoT, describing twelve potential application areas and forty use cases, as well as the structure and trends driving change. Looking beyond this we ask which market areas are most attractive, and what should telcos do within them?