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Tag Archives: transformation

how can telco brands be loved

How can telcos be loved?

Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.

Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.

Why CFOs must drive telecoms business model change

Since we first published this report in 2019, telcos have made significant investments in 5G, but value continues to shift towards service differentiators. Transformation remains at the heart of most telecoms operators’ strategies but change has been painfully slow. This report explains why agility and innovation – the goals of transformation – will remain elusive until CFOs adopt new resource allocation models at their organisations.

Telecoms priorities: Ready for the crunch?

Our latest research covers industry perceptions of likely changes regarding telco investment priorities and activities in 2021. It looks at the relative importance of different technologies (e.g. 5G, automation), propositions in enterprise and consumer markets, networks, strategy and leadership.

COVID 19 impact on telecoms survey

COVID-19: Impact on telco priorities

This research is based on a survey of more than 200 respondents across operators, vendors and others in the telecoms industry, between 21st April and 8th May 2020. It covers perceptions of likely changes in telco investment priorities and activities over the next few months in 2020.

How the Coordination Age changes the game

Telecoms is moving into its third age: the Coordination Age. Why was it so hard for telcos to adapt when content shifted from the physical to the virtual world with the growth of the Internet, and how can they learn from past experience to create new value in the next seismic change in telecoms and content?

The Coordination Age: A third age of telecoms

The global digital economy is moving into a new age: The Coordination Age. A global need to improve the efficiency of resource utilisation is manifesting in industries and individuals as a desire to “make the world work better”. What role can telcos play in this, and will that ultimately mean the break-up of the telco as we know it?

Creating a healthy culture

Creating a healthy culture

Strategy is shaped and constrained by company culture, and a company’s culture will negate a strategy if they are not complementary. We examine how TELUS Health has created and maintained an effective culture that has helped to deliver employee and customer engagement, and business results. How does it do it, and what should others learn?