hero-banner

Tag: TELUS

how can telco brands be loved

How can telcos be loved?

Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.

Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.

A new role for telcos in smart cities

A successful smart city strategy is crucial in enabling cities to manage rising populations and compete for investment and talent at a national and global level. The challenge is getting the complex ecosystem of players and partners to work well. How can telcos position themselves as strategic partners in this transition, and help enable successful collaborative innovation?

Creating a healthy culture

Creating a healthy culture

Strategy is shaped and constrained by company culture, and a company’s culture will negate a strategy if they are not complementary. We examine how TELUS Health has created and maintained an effective culture that has helped to deliver employee and customer engagement, and business results. How does it do it, and what should others learn?

MWC 2018

MWC 2018: Desperately seeking a business case

IoT, 5G, edge computing and AI showed they were maturing as technologies at MWC 2018, but it’s harder to see yet how the first three make much money for telcos. AI has a different problem: the field is developing so fast that best practice is changing all the time. In this report we outline what we found, and a pragmatic approach for telcos to successfully harness these technologies and create value beyond connectivity.