Tag: Cybersecurity

Percentage of consumers willing to purchase cybersecurity from their service provider

Telco opportunity in consumer cybersecurity (chart)

Source: STL Partners survey of 1100+ consumers globally, conducted in April-May 2020. Details of survey participants are included in the accompanying report. Our consumer survey found that the majority of consumers are willing to purchase cybersecurity services from their broadband provider and that, across consumer segments, there is a willingness to pay for security coverage beyond basic malware prevention. Operators …

The changing consumer landscape: Telco strategies for success

Driven in part by the COVID-19 pandemic, demand for both core broadband and value-added services is growing. This presents new challenges and opportunities for operators seeking growth “in the home”. However, traditional growth strategies, such as the triple play proposition, have reached maturity – telcos must therefore find new ways to drive sustained growth and stay relevant in the space.

Want access to our research?

Our research focuses on how telcos and their partners can embrace industry disruption.

Learn more