Welcome to this series analysing innovative B2B offerings by leading telcos worldwide. In this first edition, we turn our focus to a successful software-as-a-service (SaaS) offering coming from Singapore.

Introduction to StarHub

Established in 2000, StarHub is a Singaporean triple-play operator which is also present in China, Hong Kong, Malaysia and Thailand. In its domestic market, it is the second largest mobile operator with a total of 2.3 million subscribers at the end of 2024. StarHub leads the broadband and entertainment markets in Singapore.

The company’s service revenue in 2024 stood at around SGD2 billion (USD1.5 billion), equally split between its consumer and enterprise segments. Within its enterprise line of business, cybersecurity generated 20% of service revenue (up from 17.5% in 2023).

In the spotlight: Cloud Infinity SaaS

We deep-dive into one of the key services by StarHub – Cloud Infinity. Since inception as an in-house horizontal cloud platform at the start of 2023, it quickly expanded into a wider suite of offerings covering connectivity, cloud, cybersecurity and content. The platform has transformed StarHub into a marketplace for connectivity and services in Singapore, all the while sovereignty is centred as a key differentiator.

Cloud Infinity SaaS helps StarHub fulfil all four principles of the platform mindset: customer-centric, flexible and scalable, multipurpose and bringing beneficial network effects.

StarHub Cloud Infinity SaaS: enterprise connectivity, cloud, cybersecurity and content in one platform

Related research

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• Enabling customer centricity in enterprise networks through NaaS
• Applying the platform mindset: STL Partners’ enterprise manifesto

Emma Buckland

Emma Buckland

Research Director and Head of Sales Strategy

Emma has worked in the TMT sector since the end of the 1990s, first at operators in France and the UK and later as a consultant and analyst. In her day to day job at STL Partners, she gets involved in quantitative analysis and is part of our network innovation practice. Since 2022, she has been the lead analyst of the Network innovation insights service and is a frequent contributor to its tools and reports, including on open RAN and cloud-native transformation. Emma holds an MSc. Engineering from Ecole Centrale de Lyon.