Tag: analytics

AT&T placed a big bet on advertising, but can it pay off? (charts)

Content and ad tech investments drive AT&T’s advertising revenues up Source: AT&T Q4 2018 earnings report In June 2018, AT&T acquired Time Warner for US$109 billion and established its WarnerMedia unit (including Warner Brothers Studios and Turner Channels). The purchase quadrupled its advertising inventory, which was further extended with the purchase of a controlling stake in Otter Media (valued at …

How to build trust in a self-healing network

AI in network operations: How do you build trust in a self-healing network?

One of the key challenges in the shift towards more autonomous networks is ensuring trust in the AI models supporting automation, especially for the network engineers who will still remain accountable for network performance even when they are relying on automated and intelligent systems. The goal of a self healing / self-optimising network is to monitor the network in real-time, …

what is AI analytics and automation worth to telcos

A3 for telcos: Mapping the financial value

We consider the potential financial value of adding analytics, AI and automation (A3) into a telco’s processes. Our modelling assesses the value of A3 in more than 150 processes across core network operations, customer care channels, and sales and marketing.

telco digital customer engagement

Priorities for telco digital customer engagement

Since the widespread adoption of smartphones and social media, methods for engaging customers and customers’ expectations from the brands they interact with have changed considerably. Customers now expect more real-time interactions. Consequently, many telcos are putting customer experience at the heart of their digital transformation initiatives.

Understanding Fintech: Why Interest and Investment Has Exploded

Investment in fintech has increased by 500% in the last 3 years. Interest and investment has spiked as fintech companies seek to leverage new sources of data to develop disruptive offerings across a broad range of financial service areas (e.g. payments, lending & funding). The scale and scope of investment and activity represents a potential paradigm shift within financial services. Telcos, who have a long history developing financial services (e.g. mobile money), need to understand this changing landscape. This report explores why fintech is happening now and maps where and how it is disrupting established financial services.

Digital Health: How Can Telcos Compete with Google, Apple and Microsoft?

Digital solutions supporting consumer health and wellness are proliferating, driven by the take-up of wearables and a growing supply of data from consumers, advertisers, insurers and healthcare providers. In this report we explore the ecosystem, and discuss the key players and opportunities, the likeliest areas for disruption, and the potential opportunities for telcos, as well as presenting case studies of the digital health strategies of Google, Apple and Microsoft.

Connecting Brands with Customers: How leading operators are building sustainable advertising businesses

There has never been a better time for telcos to establish a profitable role as a market enabler in the mobile advertising ecosystem. STL Partners analyses how 3 telcos – Sprint, Turkcell and SingTel – lead the way in leveraging permission-based subscriber data and highlights the role that each has chosen to perform. The report assesses each company’s strategy and execution, outlines the core reasons for their success, and identifies 6 ways in which telcos can accelerate time to market with advertising and marketing solutions. (December 2015, Foundation 2.0, Executive Briefing Service, Dealing With Disruption Stream, Telco 2.0 Transformation Stream.)

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