We review telcos’ current strategies to drive revenue streams beyond connectivity and enhance their role in the Coordination Age, and explore how they can better leverage 5G and other core capabilities to provide unique value in a B2B2X environment.
Content and ad tech investments drive AT&T’s advertising revenues up Source: AT&T Q4 2018 earnings report In June 2018, AT&T acquired Time Warner for US$109 billion and established its WarnerMedia unit (including Warner Brothers Studios and Turner Channels). The purchase quadrupled its advertising inventory, which was further extended with the purchase of a controlling stake in Otter Media (valued at …
One of the key challenges in the shift towards more autonomous networks is ensuring trust in the AI models supporting automation, especially for the network engineers who will still remain accountable for network performance even when they are relying on automated and intelligent systems. The goal of a self healing / self-optimising network is to monitor the network in real-time, …
Assuring networks, services and devices in the world of 5G, edge and IoT demands new capabilities in automation, AI and analytics (A3) at the edge of networks. This report sets out a roadmap for telco decision making around assurance tool creation, deployment and possible monetisation.
Reliance’s standalone IoT business Unlimit exhibits much of what it takes to be a successful ecosystem play, although it’s too early to signal it a full-grown success. How has it achieved this, what’s to come, and what should others learn?
True E2E automation has not yet been achieved, but network automation is a reality now, and one which telcos must master to survive. What steps are telcos taking to implement network automation, what challenges must be overcome and what benefits can be expected?
We consider the potential financial value of adding analytics, AI and automation (A3) into a telco’s processes. Our modelling assesses the value of A3 in more than 150 processes across core network operations, customer care channels, and sales and marketing.
This report maps the application of analytics, automation and AI (A3) across the telco organisation, identifying where each technology is most effective, and providing a foundation for understanding and planning the use of A3 to improve core business performance. Part 2 will estimate the potential value of applications.
How telecoms industry CEOs can reignite growth, align investors, employees, customers and governments, and reinvigorate the industry for the next decade.
An overview of the Industrial Internet of Things (IIoT), taking a buyers’eye view of current offerings, identifying issues and potential opportunities for telcos and others.
The SMB market offers an attractive opportunity for telcos, but given historical difficulties in this space, what can telcos do now to be successful? This report explores key SMB product and channel strategies, as well as the supporting capabilities that telcos must invest in to win with SMBs.
There’s no doubt that AI is a transformative technology, and chatbots are a focus for many telcos looking to benefit from it. We look at case studies from Telenor, Deutsche Telekom and AT&T to find telcos’ best path toward employing AI. Despite the hype, chatbots may not be the best first step.
Since the widespread adoption of smartphones and social media, methods for engaging customers and customers’ expectations from the brands they interact with have changed considerably. Customers now expect more real-time interactions. Consequently, many telcos are putting customer experience at the heart of their digital transformation initiatives.
Investment in fintech has increased by 500% in the last 3 years. Interest and investment has spiked as fintech companies seek to leverage new sources of data to develop disruptive offerings across a broad range of financial service areas (e.g. payments, lending & funding). The scale and scope of investment and activity represents a potential paradigm shift within financial services. Telcos, who have a long history developing financial services (e.g. mobile money), need to understand this changing landscape. This report explores why fintech is happening now and maps where and how it is disrupting established financial services.
Digital solutions supporting consumer health and wellness are proliferating, driven by the take-up of wearables and a growing supply of data from consumers, advertisers, insurers and healthcare providers. In this report we explore the ecosystem, and discuss the key players and opportunities, the likeliest areas for disruption, and the potential opportunities for telcos, as well as presenting case studies of the digital health strategies of Google, Apple and Microsoft.
There has never been a better time for telcos to establish a profitable role as a market enabler in the mobile advertising ecosystem. STL Partners analyses how 3 telcos – Sprint, Turkcell and SingTel – lead the way in leveraging permission-based subscriber data and highlights the role that each has chosen to perform. The report assesses each company’s strategy and execution, outlines the core reasons for their success, and identifies 6 ways in which telcos can accelerate time to market with advertising and marketing solutions. (December 2015, Foundation 2.0, Executive Briefing Service, Dealing With Disruption Stream, Telco 2.0 Transformation Stream.)