HTML5: market impact and telco strategies

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HTML5 will have a profound impact on consumers’ and businesses’ interaction with the web in coming years. In particular, HTML5-compliant smartphones may lead to a reduction in the power of closed app platforms such as Apple iOS and Google Android. While this seems broadly positive for telcos, there may also be negative side-effects of the increasing capability of standardised (and often free) Internet capabilities.

Content

  • The web vs. the app: a shifting battlefield
  • The run-anywhere utopia
  • Hybrid web+native apps
  • HTML5 appstores
  • HTML5, consumer electronics & PCs
  • HTML5 & mobile phones
  • Not all HTML5 devices are created equal
  • The Internet (not-telco) actors in HTML5
  • W3C
  • Mozilla
  • Google
  • Telco initiatives around HTML5
  • WAC (Wholesale Application Community)
  • Former OMTP BONDI
  • Boot to Gecko
  • Risks and threats
  • HTTPS and SPDY: secure but opaque
  • Why WebRTC is transformative
  • A new generation of competitors in apps?
  • Innovative threat example – HTML5 tethering
  • Impact of HTML5 on mobile networks
  • Conclusion & recommendations
  • Recommendations
  • The Telco 2.0™ Initiative

Figures

  • Figure 1 – HTML5 standards scope & status
  • Figure 2 – HTML5 vs. native apps vs. hybrids
  • Figure 3 – HTML5 pro’s and con’s
  • Figure 4 – HTML5 remains fragmented in implementation
  • Figure 5 – Browsers remain imperfect for HTLM5 but are improving fast
  • Figure 6 – Google Chrome is a major catalyst for HTML5
  • Figure 7 – Operator involvement in HTML5 is centred on WAC

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