Tag: OTT

music industry revenues are bouncing back

Music Lessons: How the music industry rediscovered its mojo

The music industry was one of the first sectors to be fundamentally disrupted by the Internet. Facing an epic and almost existential battle with piracy, coupled with expectations that music should be free, the record labels have tested many different business and distribution models. With sales of recorded music finally growing again, telcos and their partners can learn a lot from the music industry’s hits and misses.

Partnering 2.0 – How TeliaSonera Makes Beautiful Music with Spotify

TeliaSonera’s digital partnership with OTT streaming music disruptor Spotify has worked well when other operator music tie-ups have languished. We investigate how the partnership has helped both companies to target new market segments and develop innovative products, with Spotify benefitting from TeliaSonera’s marketing channels and direct investment, and TeliaSonera leveraging both Spotify’s brand association with youth-oriented digital innovation, and the serious stickiness of the Spotify service.

The ‘Agile Operator’: 5 Key Ways to Meet the Agility Challenge

The ‘Agile Operator’: 5 Key Ways to Meet the Agility Challenge

What is ‘agility’ and what makes it meaningful to operators? We explored the concept and characteristics of ‘operator agility’ through 29 interviews with telco senior executives, found three main barriers and five key opportunity areas, and identified some surprising and important conclusions about both what it means and the key steps needed to achieve it.

Netflix: Threat or Opportunity?

Netflix’s success in the US and in Western Europe has demonstrated that consumers are willing to change how they watch and pay for TV and movies. As a result Netflix’s OTT proposition is challenging traditional pay TV models and changing how new broadband services are looking at content. For some players Netflix is a threat and for others an opportunity. So, how should content owners, channels, pay platforms and broadband providers respond?

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