Consumers need protection from fast-evolving cyber threats. Telcos are in a position to deliver credible solutions to this attractive market, building both increased consumer loyalty and new revenue streams.
In a market with a high volume of free consumer cyber security services and a number of consumer safety players offering premium digital life protections, how can telcos carve out an opportunity for themselves?
Driven in part by the COVID-19 pandemic, demand for both core broadband and value-added services is growing. This presents new challenges and opportunities for operators seeking growth “in the home”. However, traditional growth strategies, such as the triple play proposition, have reached maturity – telcos must therefore find new ways to drive sustained growth and stay relevant in the space.