Gen AI has great potential usefulness to telcos, provided its capabilities and limitations are well understood, and projects implemented judiciously. This report directs telcos to the most promising use cases.
In this report we update our initial model of the potential financial value of adding analytics, AI and automation (A3) into a telco’s processes. Our bottom up assessment of 150+ processes across networks and operations, customer channels, sales and marketing shows telcos can achieve financial benefits amounting to more than 8% of annual revenues.
Improving customer experience has been a focus for telcos for almost 20 years, but there is still some way to go. This research looks at how A3 is helping telcos today and how it can address key challenges in future.
Over the next 10 years, advances in automation, analytics and AI (A3) are going to drastically change the way telcos manage their core businesses, how their businesses are organised, and the demands of their customers. We outline the core capabilities A3 capabilities telcos will need to remain competitive in their core business and to be effective ecosystem players over the next five to ten years.