Physical retail was under pressure which COVID-19 exacerbated. However, it is not just a matter of decline: telcos are finding new models of hybrid retail that create new solutions that their customers need and embody the Coordination Age.
Our detailed analysis of the consumer markets in the UK and Brazil shows some common trends and highlights important differences. Beyond the triple play, innovation is sparse, particularly in the UK. So what can telcos do to grow?
Amazon provides telecoms operators with a playbook on how to combine physical and digital assets into a compelling customer proposition. This 40 page report discusses how telcos can learn from and partner with Amazon.