In this report, we update our model of the financial value of adding AI, analytics and automation (A3) into a telco’s processes. This report focuses on the impact A3 can have in the BSS, channels, marketing and sales, and has a particular focus on the impact of new GenAI capabilities in these areas.
We found subtle but significant shifts at the GSMA’s Mobile World Congress 2023 that show how the market’s need is changing to ‘connecting technologies’ rather than ‘connectivity’. This has deep implications for the industry and telcos in particular.
Improving customer experience has been a focus for telcos for almost 20 years, but there is still some way to go. This research looks at how A3 is helping telcos today and how it can address key challenges in future.
As analytics, AI and automation (A3) technologies mature, we explore nine potential A3 capabilities telcos could offer to their enterprise customers. We identify the sweet spots for telcos by assessing the importance of each of the nine capabilities across 14 industry verticals and mapping them against telcos’ existing levels of expertise.
This report maps the application of analytics, automation and AI (A3) across the telco organisation, identifying where each technology is most effective, and providing a foundation for understanding and planning the use of A3 to improve core business performance. Part 2 will estimate the potential value of applications.
What the leading on-demand entertainment specialists – Netflix and Spotify – will need to do the mount a serious challenge to GAFA in the top tier of Internet platforms and how telcos can help them make the online world more competitive.
There’s no doubt that AI is a transformative technology, and chatbots are a focus for many telcos looking to benefit from it. We look at case studies from Telenor, Deutsche Telekom and AT&T to find telcos’ best path toward employing AI. Despite the hype, chatbots may not be the best first step.
Telco 2.0: Event Summary Analysis. A summary of the findings of the Telco 2.0 Executive Brainstorm, 9th November 2011, held in the Guoman Tower Hotel, London. The Brainstorm explored telcos’ strategic options to grow in the fast changing digital economy. It also considered how telcos can defend their core voice and messaging business, while also examining the steps they can take to improve the customer experience.
Telco 2.0: Event Summary Analysis Presentation