Building SOHO and SME revenues through richer communications webinar
The SOHO and SME segments represent a significant opportunity for telcos. In the EU alone, 99.8% of enterprises are SMEs and SOHOs, and contribute almost 60% of the EU’s total value added.
Besides its substantial size and potential incremental revenue streams, the SOHO/SME segment is a key market for telcos because:
- They want new communication services that are customisable, programmable and available in a cost-efficient, pay-as-you-grow model;
- They don’t have the dedicated IT departments and need solutions that are simple to onboard;
- They can benefit from cloud-based services, incorporating self-service and automation, making it easier to trial new services and reduce operational costs;
- They need mobile-first communication solutions accessible across multiple devices, to better manage engagement with both employees and customers.
In this webinar, we explore:
- Current challenges SMEs and SOHOs face, and why telcos struggle to serve them
- Why the SME/SOHO segments are a key opportunity for telcos
- How telcos can support them leveraging cloud communication solutions
- Potential ‘communications-as-a-service’ use cases for SMEs and SOHOs
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