Wi-Fi is central to the value proposition of home connectivity, but can hamper good broadband experience. Smart Wi-Fi services can address consumer pain points, and build new value by enabling a suite of advanced services and establishing a stronger telco presence in the connected home.
We found subtle but significant shifts at the GSMA’s Mobile World Congress 2023 that show how the market’s need is changing to ‘connecting technologies’ rather than ‘connectivity’. This has deep implications for the industry and telcos in particular.
Wi-Fi will retain its preeminent position for enterprise in-building connectivity, despite hype about 5G. New Wi-Fi 6/6E/7 generations are game-changers that entrench and extend its role and utility in verticals, especially with 6GHz spectrum. Telcos and policymakers should broaden their vision towards “network diversity” rather than solely focusing on 5G.
Live entertainment is evolving fast, as greater connectivity and digitisation allows for new experiences for both the audience at the venue and the people watching online. How can telcos play a more valuable role?
Telcos were quick to respond to changing customer needs as the COVID pandemic forced all kinds of businesses to shift to remote working almost overnight. Now we outline a six-point plan for telcos to evolve their initial WFH propositions into best-in-class services that address a range of security, reliability and performance needs.