Many have tried to capture the elusive opportunities in the super apps domain, but very few are succeeding. This playbook examines the different approaches to super apps and offers valuable recommendations to telcos that aim to pursue opportunities in this area.
Mobile operators have many of the assets and capabilities required to become a major force in financial services, but they will also need to tap expertise in data analytics/machine learning.
The global shift away from cash opens up a variety of potentially lucrative opportunities for telcos. What should telcos do to capitalise on the synergies between telecoms and financial services?