M-Commerce 2.0: Event Summary Analysis. A summary of the findings of the M-Commerce 2.0 Executive Brainstorm, 10th November , held in the Guoman Hotel, London. Part of an international research and events programme, run with the support of the World Economic Forum, the Brainstorm explored the principles of personal data in the context of ‘M-Commerce 2.0’ – creating mechanisms that put the user in control of their data, helping the individual to generate value from that data, reducing friction and transaction costs in day-to-day ‘B2B2C’ commercial processes.
Part of the New Digital Economics Executive Brainstorm series, the M-Commerce 2.0 event took place at the Guoman Hotel, London on the 10th November and looked at how ‘personal data’ will revolutionize advertising, payments and customer experiences. It also explored the “Great Game” between the leading Internet players and the telcos. Using a widely acclaimed interactive format called ‘Mindshare’ the event enabled specially-invited senior executives from across the communications, media, banking and technology sectors to explore opportunities to create new services and experiences from unlocking the value of ‘personal data’. The agenda is shown in appendix A.
The Brainstorm is part of an international research and events programme run with the support of the World Economic Forum. M-Commerce 2.0 supports the World Economic Forum’s ‘Re-thinking Personal Data’ project, which promotes the concept of user-centricity within the context of building ‘trust frameworks’.
This note summarises some of the high-level findings and includes the verbatim output of the brainstorm.
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Extracted example slide: