Tag: Mobile Broadband

mobile content telco growth

Can mobile content plays help telcos return to growth?

As mobile markets become increasingly competitive, telcos are looking at mobile content plays as a way to differentiate their offerings. The mobile content proposition is finally coming into its own, as the spread of 4G networks means high bandwidth demand uses such as video streaming are becoming a reality.
But mobile operators have traditionally offered very little in the way of content. So how should they approach a content play, and more importantly how can they use content to grow mobile ARPU to replace dwindling revenues as voice and SMS declines?

Reliance Jio free trial

Reliance Jio’s free trial strategy: Are ‘free’ models the future?

Reliance Jio has caught the eye of everyone in the industry, having broken records in terms of mobile subscriber acquisition in the last few months. Since it launched its offer in September 2016, it acquired 50 million subscribers in 83 days, the rate of which surpassed even the likes of Facebook and Whatsapp. But will it be a success in the long run?

3UK Ofcam test

Consistency Counts: Why 3UK Did So Well in OFCOM’s Tests and EE is Not Impressed

In this week’s news, we noted the row between EE and OFCOM over the regulator’s recent Mobile Broadband Performance Report, an exercise to benchmark the data rates, latencies, and Web page load times on the UK MNOs’ 3G and 4G networks. EE doesn’t agree with OFCOM’s results, and is angry enough that it threatened legal action. But what are lawyers …

Mobile Broadband 2.0: The Top Disruptive Innovations

Mobile Broadband 2.0: The Top Disruptive Innovations

Key trends, tactics, and technologies for mobile broadband networks and services that will influence mid-term revenue opportunities, cost structures and competitive threats. Includes consideration of LTE, network sharing, WiFi, next-gen IP (EPC), small cells, CDNs, policy control, business model enablers and more. (March 2012, Executive Briefing Service, Future of the Networks Stream).
Trends in European data usage

Mobile Broadband Economics: LTE ‘Not Enough’

Innovation appears to be flourishing in mobile broadband. At the Telco 2.0 EMEA Executive Brainstorm earlier this month we saw working applications that enable a.) users to monitor and control their network usage and services and b.) operators to support ‘dynamic pricing’. Despite growing enthusiasm for LTE, delegates considered offloading traffic and network sharing strategies as at least as effective in managing costs. (May 2011, Executive Briefing Service, Future of the Networks Stream) Mobile Broadband Fuel Gauge

Full Article: Devices 2.0: ‘Beyond Smartphones’ – Innovation Strategies for Operators

Full Article: Devices 2.0: ‘Beyond Smartphones’ – Innovation Strategies for Operators

Managing the role of new device categories in new and existing fixed and mobile business models is a key strategic challenge for operators. This report includes analysis of the practicalities and challenges of creating customised devices, best / worst practice, inserting ‘control points’ in open products, the role of ‘ODMs’, and reviews leading alternative approaches. (Executive Briefing, Aug 2010)

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