How telcos can get ahead in advertising
What other telcos can learn from AT&T’s and Verizon’s rapidly diverging strategies in the digital advertising market.
Tag: Digital marketing
Telco digital customer engagement: What makes a winning strategy?
Our research into 47 global operators reveals divergence in telcos’ levels of digital customer engagement. In this report, we examine three strategies that emerge (Digital Nascent, Multichannel and Omnichannel) and the key factors for success, drawing on lessons from case studies in banking, retail and hospitality.