The SMB market offers an attractive opportunity for telcos, but given historical difficulties in this space, what can telcos do now to be successful? This report explores key SMB product and channel strategies, as well as the supporting capabilities that telcos must invest in to win with SMBs.
Tag: Customer Engagement
Mobile apps are at the heart of the modern digital economy. Although many telco-owned apps have struggled, some have broken the mould, achieving high levels of adoption and usage. How did they do it?
Telcos can draw ten lessons around organisational structure, strategy and staying relevant with customers from AccorHotels’ rapid digital transformation. This is the second in our series of transformation case studies from outside the telecoms sector.
Since the widespread adoption of smartphones and social media, methods for engaging customers and customers’ expectations from the brands they interact with have changed considerably. Customers now expect more real-time interactions. Consequently, many telcos are putting customer experience at the heart of their digital transformation initiatives.
Our research into 47 global operators reveals divergence in telcos’ levels of digital customer engagement. In this report, we examine three strategies that emerge (Digital Nascent, Multichannel and Omnichannel) and the key factors for success, drawing on lessons from case studies in banking, retail and hospitality.
Investment in fintech has increased by 500% in the last 3 years. Interest and investment has spiked as fintech companies seek to leverage new sources of data to develop disruptive offerings across a broad range of financial service areas (e.g. payments, lending & funding). The scale and scope of investment and activity represents a potential paradigm shift within financial services. Telcos, who have a long history developing financial services (e.g. mobile money), need to understand this changing landscape. This report explores why fintech is happening now and maps where and how it is disrupting established financial services.