We examined 20 organisations that have started to build a subscription marketplace across a wide range of industries. Our analysis identifies the critical success factors telcos need to capture this opportunity.
Operators are packaging together a variety of lifestyle services across finance, commerce, entertainment and a range of household services as a way to diversify and build revenue streams outside the traditional telco business. Will it stick?
Mobile operators have many of the assets and capabilities required to become a major force in financial services, but they will also need to tap expertise in data analytics/machine learning.
The launch of Orange Bank in November 2017 begs the question as to whether other telcos should also be pushing much deeper into financial services, as new regulation and the rise of smartphones disrupt traditional banking.