How Zain Bahrain simplified and digitised customer engagement
How a customer care simplification and automation programme achieved the double whammy: reduced costs and improved customer experience.
How a customer care simplification and automation programme achieved the double whammy: reduced costs and improved customer experience.

Strategy is shaped and constrained by company culture, and a company’s culture will negate a strategy if they are not complementary. We examine how TELUS Health has created and maintained an effective culture that has helped to deliver employee and customer engagement, and business results. How does it do it, and what should others learn?
Telefónica’s systematic and sustained push into personal data management holds valuable lessons for other telcos about building trust and credibility. The report also covers personal cloud / data plays by NTT DOCOMO and financial services company Mint.
Recently, Orange passed 22 million homes, Telefónica 20 million, and AT&T is now reaching five million more every year. The Chinese have over 300 million FTTH connections. What does FTTH do for ARPU, churn, OPEX and 5G that makes it so compelling?
Autonomous networks are still many years away, but AI-supported automation is a reality now, which all telcos must master to survive. What steps must telcos take to implement AI in network maintenance, optimisation and planning, and what is it worth?
Telcos are well-placed to take advantage of the edge computing opportunity. In this report, we dive into the questions and challenges they face and how they can overcome these to succeed.