Telco data monetisation: What is it worth?

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It has been six years since telcos began introducing data and analytics products into their portfolio of enterprise services. This report assesses the potential value of data monetisation across 13 verticals, and by type of data analytics product.

Description

Format: PDF filePages: 38 pagesCharts: 21Author: Charlotte PatrickPublication Date: July 2020

Table of Contents

    • Executive Summary
    • Introduction
      • Calculation methodology
    • What is this market worth to telcos?
    • Creating products for data monetisation
      • Telco products for the ecosystem
      • Data and analytics for IoT
      • Use of location in data monetisation
    • Maximising value in different verticals
      • Advertising and market research
      • Agriculture
      • Finance
      • Government
      • Insurance
      • Healthcare
      • Manufacturing
      • Real estate and construction
      • Retail
      • Telecom, media and technology
      • Transportation
      • Utilities
      • Horizontal solutions for all verticals
    • Conclusion and recommendations
      • How to pick a winning project
    • Index

Table of Figures

Figure 1: Relative value and feasibility of telco data products by vertical
Figure 2: Calculating feasibility and value of telco data monetisation use cases
Figure 3: Full use case database and analysis available on our website
Figure 4: Value of data monetisation products for telcos, split by type of telco
Figure 5: Value of data monetisation products that are worth pursuing for more than 50% of telcos
Figure 6: Eight product opportunities for telcos
Figure 7: Data/analytics products related to telco IoT
Figure 8: Use of location in telco data monetisation products
Figure 9: Value of telco data services to the advertising vertical
Figure 10: Value of telco data services to the agriculture vertical
Figure 11: Value of telco data services to the finance vertical
Figure 12: Value of telco data services to the government vertical
Figure 13: Value of telco data services to the insurance vertical
Figure 14: Value of telco data services to the healthcare vertical
Figure 15: Value of telco data services to the manufacturing vertical
Figure 16: Value of telco data services to the real estate and construction vertical
Figure 17: Value of telco data services to the retail vertical
Figure 18: Value of telco data services to the TMT vertical
Figure 19: Value of telco data services to the transportation vertical
Figure 20: Value of telco data services to the utilities vertical
Figure 21: Value of telco data services to “all verticals”

Keywords: Advertising, agriculture, analytics as a service, construction, customer insight, customer movement insight, data and analytics for IoT, data monetisation, data products, Finance, geolocation, government, Healthcare, Horizontal, Insurance, IoT, Manufacturing, Niche analytics, Open data platform, Product platform, Raw data feeds, Real estate, Retail, telco data, Telecom, media and technology, Transportation, Utilities

Companies & technologies covered: NTT Docomo, Telefonica, CARTO, T-systems, Mercedes Benz, Vodafone, TELUS, Telstra, KPN, Orange, Verizon, Deutsche Telekom

Note: that the Excel dataset is not included with this product. To purchase access to this dataset get in touch at contact@stlpartners.com.