Can telcos create a compelling smart home?
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Can telcos coordinate a compelling smart home? How AT&T, Deutsche Telekom and Orange are taking on GAFA (Google, Amazon, Facebook and Apple) in the fast-growing smart home market.
Format: PDF filePages: 37 pages Charts: 10 Author: David Pringle Publication Date: January 2019
Table of contents
- Executive Summary
- The smart home market
- Sizing the smart home space
- How important are smart speakers?
- The Internet players and their strategies
- The Internet platforms jostle for position
- Amazon bets big on Alexa
- Google plays aggressive defence
- Apple plays the premium game
- Facebook struggles to differentiate
- Utilities/security companies
- Consumer electronics/appliances
- The role of telcos in the smart home
- Deutsche Telekom offers data protection
- Does DT need its own voice?
- Differentiation through data protection?
- AT&T changes course
- A major opportunity to cut complexity
- Internet players don’t have a stranglehold
Table of Figures
- Figure 1: The smart home ecosystem is complex and fragmented
- Figure 2: Amazon and Google face growing competition in the smart speaker market
- Figure 3: Alexa is integrated into the control panel of Amazon’s new microwave
- Figure 4: The new Google Home Hub is designed to be fairly proactive
- Figure 5: Facebook’s premium Portal has a rotating screen and a video camera
- Figure 6: The Magenta Smarthome app can manage temperature, security and lighting
- Figure 7: Deutsche Telekom’s growing smart home service
- Figure 8: DT’s new smart speaker
- Figure 9: Some of the functionality available from AT&T’s Digital Life service
- Figure 10: AT&T’s LTE-M enabled button works with AWS to perform a specific task
Keywords: Alexa, Consumer IoT, Coordination age, data protection, Google home, security, smart speakers, smart home, voice interface, ecosystem
Companies & technologies covered: Alexa, Amazon, Apple, AT&T, Deutsche Telekom, Google, Facebook, Echo, Orange