Monetising 5G with consumers: What are the options?

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As 5G launches mature, we explore the 5G consumer propositions of 10 telcos to determine how operators are commercialising their 5G investments with this segment.

Description

Format: PDF filePages: 84 pagesCharts: 43Author: Liam MimnaghPublication Date: June 2021

Table of contents

  • Executive Summary
  • Introduction
  • China Mobile, China
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • DNA, Finland
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • EE, UK
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • Elisa, Finland
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • Globe Telecom, Philippines
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • NTT DoCoMo, Japan
    • 5G Context
    • Key takeaways / assessment
    • In detail
    • Performance
  • Ooredoo, Qatar
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • Rogers, Canada
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • Swisscom, Switzerland
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • Vodacom, South Africa
    • 5G context
    • Key takeaways / assessment
    • In detail
    • Performance
  • Conclusions
    • 5G tariff offerings
    • ARPU
    • Devices
    • FWA and mobile broadband
    • MVNO and own brand activity
    • Subscription services and network differentiation

Keywords: 5G ARPU, 5G consumer, 5G Coverage, 5G devices, 5G live streaming, 5G plans, 5G services, 5G Spectrum, 5G tariffs, AR, China Mobile, consumer propositions, DNA, Dynamic Spectrum Sharing, EE, Elisa, FWA, Globe Telecom, monetisation, NTT DOCOMO, ooredoo, postpay, RAN Coverage, Rogers, Speed plans, Speed tariffs, SVoD, Swisscom, Unlimited plans, Vodacom, VR

Companies & technologies covered: China Mobile, DNA, EE, Elisa, Globe Telecom, NTT DOCOMO, Rogers Communications, Swisscom, TikTok, Vodacom