Telcos in health – Part 2: How to crack the healthcare opportunity

This report is a follow-up from our first report Telcos in health – Part 1: Where is the opportunity? which looked at overarching trends in digital health and how telcos, global internet players, and health focused software and hardware vendors are positioning themselves to address the needs of resource-strained healthcare providers.

It also build on in depth case studies we did on TELUS Health and Telstra Health.

Telcos should invest in health if…

  • They want to build new revenue further up the IT value chain
  • They are prepared to make a long term commitment
  • They can clearly identify a barrier to healthcare access and/or delivery in their market

…Then healthcare is a good adjacent opportunity with strong long term potential that ties closely with core telco assets beyond connectivity:

  • Relationships with local regulators
  • Capabilities in data exchange, transactions processing, authentication, etc.

Telcos can help healthcare systems address escalating resourcing and service delivery challenges

Pressures on healthcare - ageing populations and lack of resources
Chart showing the dynamics driving challenges in healthcare systems

Telcos can help overcome the key barriers to more efficient, patient-friendly healthcare:

  • Permissions and security for sharing data between providers and patients
  • Surfacing actionable insights from patient data (e.g. using AI) while protecting their privacy

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Why telcos’ local presence makes them good candidates to coordinate the digital and physical elements of healthcare

  • As locally regulated organisations, telcos can position themselves as more trustworthy than global players for exchange and management of health data
  • Given their universal reach, telcos make good partners for governments seeking to improve access and monitor quality of healthcare, e.g.:
    • Telco-agnostic, national SMS shortcodes could be created to enable patients to access health information and services, or standard billing codes linked to health IT systems for physicians to send SMS reminders
    • Partner with health delivery organisations to ensure available mobile health apps meet best practice guidelines
    • Authentication and digital signatures for high-risk drugs like opioids
  • Healthcare applications need more careful development than most consumer sectors, playing to telcos’ strengths – service developers should not take a “fail fast” approach with people’s health

Telcos have further reach across the diverse  healthcare ecosystem than most companies

The complexity of healthcare systems - what needs to be linked
To coordinate healthcare, you need to make these things work together

However, based on the nine telco health case studies in this report, to successfully help healthcare customers adopt IoT, data-driven processes and AI, telcos must offer at least some systems integration, and probably develop much more health-specific IT solutions.

Case study overview: Depth of healthcare focus

Nine telcos shown on a spectrum of the kind of healthcare services they provide
Where Vodafone, AT&T, BT, Verizon, O2, Swisscom, Telstra, Telenor Tonic and TELUS Health fit on a spectrum of services to healthcare,

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Telcos in health – Part 1: Where is the opportunity?

Why is healthcare an attractive sector?

  • Healthcare systems – particularly in developed markets – must find ways to treat ageing populations with chronic illnesses in a more cost effective way.
  • Resource strained health providers have very limited internal IT expertise. This means healthcare is among the least digitised sectors, with high demand for end-to-end solutions.
  • The sensitive nature of health data means locally-regulated telcos may be able to build on positions of trust in their markets.
  • In emerging markets, there are huge populations with limited access to health insurance, information and treatment. Telcos may be able to leverage their brands and distribution networks to address these needs.
  • This report outlines how the digital health landscape is addressing these challenges, and how telcos can help

Four tech trends are supporting healthcare transformation – all underpinned by connectivity and integration for data sharing

These four trends are not separate – they all interrelate. The true value lies in enabling secure data transfer across the four areas, and presenting data and insights in a useful way for end-users, e.g. GPs don’t have the time to look at ten pages of a patient’s wearable data, in part because they may be liable to act on additional information.

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Digital health solutions break down into three layers

Digital health solutions in 3 layers

This report explores how telcos can address opportunities across these three layers, as well as how they can partner or compete with other players seeking to support healthcare providers in their digital transformation.

Our follow up report looks at nine case studies of telcos’ healthcare propositions: Telcos in health – Part 2: How to crack the healthcare opportunity

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