We spoke to Telefónica about its 10 year experience of building a data monetisation business (previously called LUCA). This deep dive into its strategy, organisational structure and the products developed highlights what it takes to succeed in this challenging market.
A high-level analysis of the M2M market, including the strategies of Vodafone, AT&T and Telefonica, and the impact that the Internet of Things and new entrants such as Google and others will have with new business models. What are the implications for operators, and where is it all leading?
Our research focuses on how telcos and their partners can embrace industry disruption.
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