Tag: m-commerce

Digital Commerce & Entertainment 2.0: Digital Asia Executive Brainstorm 2012, Day Two (Wednesday 5 December)

New Market Opportunities and Customer Experiences. Presentations from the Digital Commerce & Entertainment 2.0 stream of the Digital Asia Executive Brainstorm & Innovation Forum, 5th December 2012, in Singapore. (December 2012, Executive Briefing Service, Dealing with Disruption)
Digital Economy 2.0 Digital Asia December 2012

Mobile Commerce: MEF Global Survey Results

MEF’s Global Consumer Survey 2012 questioned 9,500 mobile media users in ten countries: US, UK, China, India, Qatar, South Africa, Mexico, Brazil, Indonesia and Saudi Arabia. Download the executive summary here – there’s also a special 30% Telco 2.0 discount code on the full report. (November 2012)
Google’s Advertising Revenues Cascade

M-Commerce 2.0: Report and analysis of the event

M-Commerce 2.0: Event Summary Analysis. A summary of the findings of the M-Commerce 2.0 Executive Brainstorm, 10th November , held in the Guoman Hotel, London. Part of an international research and events programme, run with the support of the World Economic Forum, the Brainstorm explored the principles of personal data in the context of ‘M-Commerce 2.0’ – creating mechanisms that put the user in control of their data, helping the individual to generate value from that data, reducing friction and transaction costs in day-to-day ‘B2B2C’ commercial processes. (December 2011, Executive Briefing Service, Dealing with Disruption Stream)

M-Commerce 2.0: Event Summary Analysis Presentation

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour (Placecast Presentation)

M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing Presentation by Alistair Goodman, CEO Placecast at the EMEA Executive Brainstorm, in November 2011. Mobile phones may be the last point of influence before purchase, and data from mobiles can also possibly confirm if consumers are near or in a store.
M-Commerce 2.0: Location, Context and Behaviour: Consumers and Advertisers Perspectives on Location-based Marketing

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