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Tag: Disruptor

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010

Mobile Advertising and Marketing: Operator and Market Growth Strategies 2010

From SMS, through Smartphone and browser Apps, the potential of mobile marketing has long been understood and yet unfulfilled. This new report gives our forecasts, plus how Telcos can make the most of the powerful assets available to them to take a valuable role in this market before it is too late. Report extract included here. (April 2010, Executive Briefing Service, Dealing with Disruption Stream).

A New Role for Telcos in the Digital Economy

A New Role for Telcos in the Digital Economy

How Telcos can avoid inevitable market decline by exploiting their core skills, assets and relationships to create new sources of growth. This key overview is a review and restatement of the original Telco 2.0 Market Study. (Dec 2008, Executive Briefiing Service, Telco 2.0 Transformation Stream)