The Internet of Things (IoT) market is growing rapidly, but most of the data exists in proprietary siloes. The Economy of Things (EoT) represents a new way to share data across ecosystems, unlocking new monetisation opportunities. We forecast EoT will reach an inflection point within the next few years with over 10% of IoT devices being EoT-enabled by 2030.
Tag: data monetisation
Telcos are looking to expand their enterprise services and capture a larger share of the revenue opportunity. But to do this they must carefully consider where they are best placed to compete and how they can build on existing expertise and reputation.
As telcos attempt to capture the B2B revenue opportunity, marketplace is rapidly becoming an industry buzzword. We explore the characteristics of a marketplace and the industries in which telcos have a genuine right-to-play
Truly data-driven organisations excel at understanding their customers, driving new revenues, and evolving their business models. In order to achieve these benefits, telcos will need to create more useable data sets, accessible to all across the organisation – and to external partners in the future. What practical steps should they take to get there?
We spoke to Telefónica about its 10 year experience of building a data monetisation business (previously called LUCA). This deep dive into its strategy, organisational structure and the products developed highlights what it takes to succeed in this challenging market.
As analytics, AI and automation (A3) technologies mature, we explore nine potential A3 capabilities telcos could offer to their enterprise customers. We identify the sweet spots for telcos by assessing the importance of each of the nine capabilities across 14 industry verticals and mapping them against telcos’ existing levels of expertise.
Singtel’s data analytics business, DataSpark, has achieved some impressive results, but scaling is hard. Its path highlights lessons on dealing with the challenges facing all telcos building new businesses, e.g. how to govern and manage relationships with the broader organisation, measuring success, and finding the right skills and partners.
It has been six years since telcos began introducing data and analytics products into their portfolio of enterprise services. This report assesses the potential value of data monetisation across 13 verticals, and by type of data analytics product.
Although nearly all operators aspire to deploy autonomous networks and personalised customer services, few have actually implemented advanced analytics at scale across their organisations. Almost universally, telcos are hampered by incomplete and siloed data sets and cultural resistance. What have the industry’s leaders done to overcome these challenges?