hero-banner

Tag: Consumers

AI: Good or bad for sustainability?

As AI’s energy consumption rises, so do sustainability concerns. This report explores why this technology is so power-intensive, how to mitigate its impact and whether it can help reduce emissions. It also examines four possible scenarios for future energy consumption – from unchecked growth to greater efficiency – and their sustainability implications.

how can telco brands be loved

How can telcos be loved?

Loved brands have a range of advantages over other businesses, which over time creates significant commercial benefits.

Simon Best, experienced telco marketing strategist, gives us his take on how telcos can achieve this goal — and which telcos are achieving it.

music industry revenues are bouncing back

Music Lessons: How the music industry rediscovered its mojo

The music industry was one of the first sectors to be fundamentally disrupted by the Internet. Facing an epic and almost existential battle with piracy, coupled with expectations that music should be free, the record labels have tested many different business and distribution models. With sales of recorded music finally growing again, telcos and their partners can learn a lot from the music industry’s hits and misses.